Over the past five years, we've been working to develop and enhance Channel 4's B2B website. In 2004 we designed and built the second version of this site, followed by the third version in late 2008. It targets the advertising community and is now the central hub for all B2B online marketing activity.

 

We also work with Channel 4's trade marketing team on its e-Customer Relationship Management (e-CRM) programme, constantly monitoring and providing insight to its customers' online behaviour. We tailor appropriate strategies to engage with these customers on a regular basis, as well as ensuring a regular flow of business and communication between media buyers, planners and the Channel 4 sales team.