In 2007, Sennheiser asked us to put together an online marketing strategy to help it connect with its customers beyond the reach of its existing corporate and regional websites.

 

We analysed Sennheiser's current online presence and focussed on how it could connect with different target audiences. We provided valuable insights and a strong set of recommendations to change how the brand presents itself online, enabling it to engage with more customers.

 

We have recently started rolling out the first phase of this long term strategy by launching Sennheiser's very first blog. This will connect Sennheiser with its professional and audiophile customers in an open and informal manner.

 

We are working on other customer-focussed digital marketing strategies, with more exciting developments to go online in 2009.